How to Report Retail Crime
On March 6, 2025 E-Comm participated in the Retail Crime Forum hosted by the Vancouver Police Department, focusing on strategies to combat organized retail crime and create safer environments for both employees and customers within the retail sector.
During the forum, E-Comm emphasized the critical role of reporting retail crimes. When incidents like theft, vandalism, or fraud are reported, businesses help provide valuable data that allows police agencies to direct patrols, track criminal activity, identify emerging trends, and take proactive steps to prevent future crimes.
How to report retail crime:
For crimes in progress, including retail theft, call 9-1-1. To report a crime with a time delay, call your local 10-digit non-emergency line, or file a police report online. A full directory of non-emergency numbers and crime reporting tools can be found at NonEmergency.ca.
Unsure who to call? Always err on the side of caution and call 9-1-1.
Reporting crime is faster than before:
We’ve made some significant improvements to our non-emergency service, which are aimed at creating a more positive experience for callers – and as a result, reporting crime is faster than before.
Key changes include a dedicated non-emergency call taking team, focused exclusively on handling non-emergency calls and any resulting reports. These skilled call takers also help relieve pressure on 9-1-1 operators and police emergency call takers during core hours.
An additional enhancement in the Lower Mainland is our new contact centre technology, Genesys. This interactive software provides non-emergency callers with estimated wait times, call-back options and the ability to receive their police file number by SMS text. For callers wishing to take advantage of these features, the best time to call is between 7 AM and 9 PM.
Since the launch of these new initiatives, we have seen vast improvements in our non-emergency service levels. Last year, our average time to answer a non-emergency call was two minutes – a 50% decrease from the previous year.
What to keep in mind when you witness crime:
We rely on you—the eyes and ears of the community—to provide critical information that helps keep everyone safe. Here are some important reminders when reporting retail crimes:
- Never intervene directly in a crime; your safety is the priority.
- Be an attentive and accurate witness, following the call taker’s instructions carefully.
- Do not place yourself at risk by attempting to apprehend suspects.
- Keep in mind that suspects may become hostile, aggressive, or combative when trying to escape.
- Remember, your health, safety, and well-being are far more important than any material loss.